LOVE OUR PLANET

TitleLOVE OUR PLANET
BrandNISSAN TAIWAN
Product / ServiceZERO EMISSION
CategoryA03. Cars & Automotive
EntrantAGENDA TAIWAN Taipei, CHINESE TAIPEI
Entrant Company:AGENDA TAIWAN Taipei, CHINESE TAIPEI
Advertising/Web Design Agency:AGENDA TAIWAN Taipei, CHINESE TAIPEI

Credits

Name Company Position
Raphael, Chen Agenda Taiwan Executive Creative Director
Lawrence, Ho Agenda Taiwan Strategy Planning Director
Winona, Sung Agenda Taiwan Strategy Planning Manager
Show, Hung Agenda Taiwan Strategy Planning Consultant
Mingyen, Chen Agenda Taiwan Senior Designer
Dorthan, Pan Agenda Taiwan Lead Design Engineer
Leo Chang Agenda Taiwan Technical Consultant
Ean, Pan Agenda Taiwan Account Manager

Brief Explanation

Introducing Zero Emission idea of Nissan. CO2 is making our environment lose its balance and it is time for us to do something. We easily generate CO2 without even noticing it. We need to decrease producing CO2 as much as we can, and we can start from things we do everyday. We divides a day into 12 time zones. In each time zone, situations people usually would do around the time zone will be displayed along with the CO2 amount which they will generate. Each situation will have an alternative solution, and users will learn how much CO2 is saved after taking this action.