| Title | COOOOOOOOL MORNING! |
| Brand | DARLIE |
| Product / Service | ZESTY FRESH TOOTHPASTE |
| Category | A02. Fast Moving Consumer Goods |
| Entrant | AGENDA TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | AGENDA TAIWAN Taipei, CHINESE TAIPEI |
| Advertising/Web Design Agency: | AGENDA TAIWAN Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Chen, Raphael | Agenda Taiwan | Executive Creative Director |
| Chien, Polly | Agenda Taiwan | Associate Manager |
| Chien, Carol | Agenda Taiwan | Creative Designer |
| Wang, CJ | Agenda Taiwan | Design Engineer |
| Wu, Casey | Agenda Taiwan | Technical Consultant |
| Huang, Francis | Agenda Taiwan | Account Manager |
Our mission is to create a digital campaign leveraging IMC concept to deliver the coooool product benefit to consumers! Campaign idea is to invite you to experience the COOOOOOL through webcam yourself, to make yourself the TVC celebrity and show how you are waked up by Zesty Fresh. You can share it on facebook, and Darlie’s fanspage will auto tag you into the voting page, the most COOOOOOL guy can win the prize Result: 134,000+ pageviews, 78,000+ unique visitors, 28,000+ participants (38% engagement rate!), 5,000+ facebook fans gathered, 0.2% average media CTR (yahoo news channel fat boy ad: 2.27 CTR!).