| Title | THE BIG ORANGE SQUEEZE |
| Brand | FANTA |
| Product / Service | FANTA |
| Category | A02. Fast Moving Consumer Goods |
| Entrant | OGILVY SHANGHAI, CHINA |
| Entrant Company: | OGILVY SHANGHAI, CHINA |
| Advertising/Web Design Agency: | OGILVY SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Natalie Lam | Ogilvy One Shanghai | Executive Creative Director |
| Natalie Lam | Ogilvy One Shanghai | Creative Director |
| Natalie Lam | Ogilvy One Shanghai | Art Director |
| Kama Zhang | Ogilvy One Shanghai | Art Director |
| Stanley Tao | Ogilvy One Shanghai | Head of Copy |
| Xiaoliu Yang | Ogilvy One Shanghai | Copywriter |
| Monkey He | Ogilvy One Shanghai | Designer |
| Louis Shao | Ogilvy One Shanghai | Project Manager |
| Ido | Redworks Shanghai | Flash Animation |
| Oli Goulden | Ogilvy Advertising Shanghai | Account Director |
| Morgan Cao | Ogilvy One Shanghai | Account Director |
| Siming Chen | Ogilvy Advertising Shanghai | Account Executive |
| Dan Shan | Ogilvy One Shanghai | Account Manager |
Everyday Chinese kids go through 8 boring classes, so we gave them a new “9th Class,” to launch Fanta’s latest formula with the “less serious, more fun” attitude. The first class experiment: How does an orange juice itself? Together kids solved this live online. By pressing a button on the campaign site, an orange man threw oranges into a big glass bowl until one finally yielded to the pressure and was juiced. The two lucky kids who caused the juicing and guessed the total number of oranges used were awarded Fanta scholarships.