DOOMSDAY FOR DANDRUFF

TitleDOOMSDAY FOR DANDRUFF
BrandUNILEVER
Product / ServiceCLEAR SHAMPOO
CategoryC05. Other Digital Channels
EntrantAKQA Shanghai, CHINA
Entrant Company:AKQA Shanghai, CHINA
Advertising/Web Design Agency:AKQA Shanghai, CHINA

Credits

Name Company Position
Johan Vakidis AKQA Shanghai Executive Creative Director
Kelly Woh AKQA Shanghai Creative Director
Elephant Xiang AKQA Shanghai Art Director
Double Du AKQA Shanghai Copywriter
Angie Fang AKQA Shanghai Designer
Joe Cai AKQA Shanghai Producer
Vivian Zhang AKQA Shanghai Project Manager
Nemo Li AKQA Shanghai Project Manager
Shrek Wang AKQA Shanghai Creative Development
Chunning Xu AKQA Shanghai Creative Development
Emma Shi AKQA Shanghai Account Manager
Leon Yuan AKQA Shanghai Account Executive

Brief Explanation

Doomsday for Dandruff, an online game hosted on QQ’s QZone , aims at educating a younger audience about the various effects dandruff has beyond just a flaky scalp – whilst also informing them of benefits of reformulated Clear Anti Dandruff shampoo. Players enjoyed classical gameplay with modern twists, as they were dropped into detailed gaming environment, set to represent their friend’s scalp covered in dandruff. Leveraging social integration players could either join their friends in battle or go face-to-face. In only 6 weeks the application was downloaded over 12 million times and still rising. Watch the video to discover more.