Title | DOOMSDAY FOR DANDRUFF |
Brand | UNILEVER |
Product / Service | CLEAR SHAMPOO |
Category | C05. Other Digital Channels |
Entrant | AKQA Shanghai, CHINA |
Entrant Company: | AKQA Shanghai, CHINA |
Advertising/Web Design Agency: | AKQA Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Johan Vakidis | AKQA Shanghai | Executive Creative Director |
Kelly Woh | AKQA Shanghai | Creative Director |
Elephant Xiang | AKQA Shanghai | Art Director |
Double Du | AKQA Shanghai | Copywriter |
Angie Fang | AKQA Shanghai | Designer |
Joe Cai | AKQA Shanghai | Producer |
Vivian Zhang | AKQA Shanghai | Project Manager |
Nemo Li | AKQA Shanghai | Project Manager |
Shrek Wang | AKQA Shanghai | Creative Development |
Chunning Xu | AKQA Shanghai | Creative Development |
Emma Shi | AKQA Shanghai | Account Manager |
Leon Yuan | AKQA Shanghai | Account Executive |
Doomsday for Dandruff, an online game hosted on QQ’s QZone , aims at educating a younger audience about the various effects dandruff has beyond just a flaky scalp – whilst also informing them of benefits of reformulated Clear Anti Dandruff shampoo. Players enjoyed classical gameplay with modern twists, as they were dropped into detailed gaming environment, set to represent their friend’s scalp covered in dandruff. Leveraging social integration players could either join their friends in battle or go face-to-face. In only 6 weeks the application was downloaded over 12 million times and still rising. Watch the video to discover more.