NO. 596

TitleNO. 596
BrandHAAGEN-DAZS
Product / ServiceHAAGEN-DAZS
CategoryC01. Viral Video
EntrantBATES TAIWAN Taipei, CHINESE TAIPEI
Entrant Company:BATES TAIWAN Taipei, CHINESE TAIPEI
Advertising/Web Design Agency:BATES TAIWAN Taipei, CHINESE TAIPEI

Credits

Name Company Position
Richard Yu Bates Taiwan Executive Creative Director
Richard Yu Bates Taiwan Creative Director
Christine Yu Bates Taiwan Creative Director
Christine Yu Bates Taiwan Copywriter
Liz Hung Bates Taiwan Copywriter
Richard Yu Bates Taiwan Art Director
Liam Lin Bates Taiwan Art Director
Jeff Hung Bates Taiwan Art Director
Allen Koo Bates Taiwan Producer
Lo Ging Zim INLY Production Director
INLY Production INLY Production Production House

Brief Explanation

We create 2 touching love stories to make the connection of falling in love on a hot summer day with the psychological state of eating ice cream. People say “Strike while the iron is hot”, it’s same with love and ice cream. You should love, enjoy ice cream while it’s still hot. By using an innovative concept to express the strong brand attitude. Summer is hot. Love, while it’s hot.