LET'S GAP TOGETHER

TitleLET'S GAP TOGETHER
BrandGAP CHINA
Product / ServiceGAP
CategoryA04. Other Consumer Products
EntrantAGENDA SHANGHAI, CHINA
Entrant Company:AGENDA SHANGHAI, CHINA
Advertising/Web Design Agency:AGENDA SHANGHAI, CHINA
2nd Advertising/Web Design Agency:Y&R SHANGHAI, CHINA

Credits

Name Company Position
GAP Team Y&R+AGENDA Shanghai

Brief Explanation

Gap may be well-known around the world, but it has low awareness in China. The arrival of an iconic American brand in China represented, in its own way, a symbolic coming together of America and China and thus, “Let’s Gap together” was born. This launch campaign was designed specifically for the launch in China.