Title | LET'S GAP TOGETHER |
Brand | GAP CHINA |
Product / Service | GAP |
Category | A04. Other Consumer Products |
Entrant | AGENDA SHANGHAI, CHINA |
Entrant Company: | AGENDA SHANGHAI, CHINA |
Advertising/Web Design Agency: | AGENDA SHANGHAI, CHINA |
2nd Advertising/Web Design Agency: | Y&R SHANGHAI, CHINA |
Name | Company | Position |
---|---|---|
GAP Team | Y&R+AGENDA Shanghai |
Gap may be well-known around the world, but it has low awareness in China. The arrival of an iconic American brand in China represented, in its own way, a symbolic coming together of America and China and thus, “Let’s Gap together” was born. This launch campaign was designed specifically for the launch in China.