Brief Explanation

Nokia have lost their territory for years in smart phone range, how could we make user anticipate in Nokia’s first OS renew product and regain “thought leadership” and advocacy at the highest end of mobile innovation, amongst the highest end influencers? In Aug 2010 Nokia China has presented the 1st social media launch campaign by leveraging the No.1 penetrated social media platform and created an 8 hours non-stop online press conference with real time dialogue and interviews. It reached 32mil visitors within 8 hours, Nokia N8 became the first commercial product that gets in the top hot theme list ever.