| Title | THE FORD FOCUS CAMPAIGN |
| Brand | FORD |
| Product / Service | FORD FOCUS |
| Category | A03. Cars & Automotive |
| Entrant | WUNDERMAN APA FORD TEAM Shanghai , CHINA |
| Entrant Company: | WUNDERMAN APA FORD TEAM Shanghai, CHINA |
| Advertising/Web Design Agency: | WUNDERMAN APA FORD TEAM Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Allan Crockart | Wunderman Ford APA | Managing Director APA |
| Melanie Elliot | Wunderman Ford APA | Regional Account Director |
| Emmanuelle Godivier | Wunderman Ford APA | Senior Digital Producer |
| Fabian Biedermann | Wunderman Ford APA | Account Director |
| Christine Grand | Wunderman Ford APA | Digital Strategist |
The all-new Ford Focus launches in Tri-Nations (Australia, New Zealand, & South Africa) in late July. As Ford’s first truly global launch, they hope to attract a younger more tech-savvy audience interested in the cars’ new slick look and technologically advanced features. To bring this to life, Ford has developed the Focus ‘Experience’. An interactive layer within their corporate site that allows the user to experience the features, technology and the public response so far on the vehicle. In its very design, it is repositioning Ford as a more advance, forward thinking brand that delivers world-class Global vehicles.