| Title | THE EVOQUE EFFECT |
| Brand | LAND ROVER CHINA |
| Product / Service | RANGE ROVER EVOQUE |
| Category | A03. Cars & Automotive |
| Entrant | WUNDERMAN, CHINA |
| Entrant Company: | WUNDERMAN, CHINA |
| Advertising/Web Design Agency: | WUNDERMAN, CHINA |
| Name | Company | Position |
|---|---|---|
| Terrence Yuen | Wunderman Shanghai | Senior Creative Director |
| Daniel Ang | Wunderman Shanghai | Sr. Art Director |
| Apple Zhu | Wunderman Shanghai | Sr. Account Manager |
| Gil Wadsworth | AtoAto | Producer |
| Rebecca Cloonan | Freelancer | Illustrator |
| Dennis Gu | Mindshare Shanghai | Director, Digital |
"The Evoque Effect" supports the upcoming global launch of the new Range Rover Evoque reaching out to a younger, more online, target consumer. The 8-part action mini-series utilizes a unique combination of comic book style illustrations interwoven with live action film, never before seen in China. Viewers will follow the story of a young architect who faces endless challenges as he battles to finish his design for an architectural competition. To increase engagement and dialogue, viewers will be able to share content through China's major social media channels. iPhone, iPad and Android applications were also created.