KFC BREAKFAST ANGEL

TitleKFC BREAKFAST ANGEL
BrandKFC
Product / ServiceFAST FOOD
CategoryC04. Community Applications
EntrantJWT SHANGHAI, CHINA
Entrant Company:JWT SHANGHAI, CHINA
Advertising/Web Design Agency:JWT SHANGHAI, CHINA

Credits

Name Company Position
SheungYan Lo, Yang Yeo, Elvis Chau JWT Shanghai Executive Creative Director
Fei Wei JWT Shanghai Creative Director
Kevin Huang JWT Shanghai Art Director
Simen Lv JWT Shanghai Copywriter
Johan Wong, Gavin Hu, Guan bin, Yvone Li JWT Shanghai Client Service
Eric Yu Loud Digital Animator

Brief Explanation

In 2010, KFC entered breakfast market in China. After research, we found a simply truth: Everyone is cheap. The average breakfast price in China is 2 RMB, and the price of KFC breakfast is 6 RMB. Obviously we need something else to stand out. We created 8 breakfast angels on KFC FrontPage on Kaixin(China’s facebook.) You can send a breakfast anonymously to the people your care in the morning And when he opens the gift, he will be able to guess who send this from four of his friends. He makes the right choice. We deliver you both a real breakfast in KFC for free.