Title | KFC BREAKFAST ANGEL |
Brand | KFC |
Product / Service | FAST FOOD |
Category | C04. Community Applications |
Entrant | JWT SHANGHAI, CHINA |
Entrant Company: | JWT SHANGHAI, CHINA |
Advertising/Web Design Agency: | JWT SHANGHAI, CHINA |
Name | Company | Position |
---|---|---|
SheungYan Lo, Yang Yeo, Elvis Chau | JWT Shanghai | Executive Creative Director |
Fei Wei | JWT Shanghai | Creative Director |
Kevin Huang | JWT Shanghai | Art Director |
Simen Lv | JWT Shanghai | Copywriter |
Johan Wong, Gavin Hu, Guan bin, Yvone Li | JWT Shanghai | Client Service |
Eric Yu | Loud Digital | Animator |
In 2010, KFC entered breakfast market in China. After research, we found a simply truth: Everyone is cheap. The average breakfast price in China is 2 RMB, and the price of KFC breakfast is 6 RMB. Obviously we need something else to stand out. We created 8 breakfast angels on KFC FrontPage on Kaixin(China’s facebook.) You can send a breakfast anonymously to the people your care in the morning And when he opens the gift, he will be able to guess who send this from four of his friends. He makes the right choice. We deliver you both a real breakfast in KFC for free.