| Title | ITCHERCISE 2 |
| Brand | SANJIU MEDICINE |
| Product / Service | MEDICINE |
| Category | C01. Viral Video |
| Entrant | JWT SHANGHAI, CHINA |
| Entrant Company: | JWT SHANGHAI, CHINA |
| Advertising/Web Design Agency: | JWT SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Yang Yeo, Elvis Chau | JWT Shanghai | Executive Creative Director |
| Hu Gang ,Diana Li | JWT Shanghai | Creative Director |
| Hu Gang, Eric Duan | JWT Shanghai | Art Director |
| Diana Li, Eva Han | JWT Shanghai | Copywriter |
| Khoo Wei Hung | JWT Shanghai | Director |
| Jing Xu | JWT Shanghai | Agency Producer |
| Sarah Shen, Tony Fu, Rachel Liu | JWT Shanghai | Client Service |
| JIANG LI PING | - | Editor |
| Liang Zhong Qiang | - | Cameraman |
| A NEW LIFE FILMS | - | Production Company |
999 inflammation medicine has been sold in China for over a decade, and it is considered an old and well-known brand in the Chinese market. In order to sustain its popularity, the goal is to make the 999 brand the talk of the town among consumers. It’s a routine that Chinese students perform exercises every morning before class. Even adults continue this practice till today. Therefore we created a new form of exercise for our itch relief cream —— “999 Itchercise” The video has been uploaded on Weibo, video broadcasting websites, social networking websites, etc, and have received great feedback and much attention.