Title | THE MELODY SYNOPSIS PAPER |
Brand | THAI ASIA PACIFIC BREWERY |
Product / Service | HEINEKEN |
Category | A03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards |
Entrant | JWT BANGKOK, THAILAND |
Entrant Company: | JWT BANGKOK, THAILAND |
Design/Advertising Agency: | JWT BANGKOK, THAILAND |
Name | Company | Position |
---|---|---|
Satit Jantawiwat | JWT Bangkok | Executive Creative Director |
Bhakpong Skonvitayanon | JWT Bangkok | Creative Director |
Aekalak Kitdusitpong | JWT Bangkok | Senior Art Director |
Jirayu Ardsamang | JWT Bangkok | Copywriter |
Drakon Sirakovit | JWT Bangkok | Senior Communication Planner |
Rafiq Ridzwan | JWT Bangkok | Communication Planner |
Siranee Klinhom | JWT Bangkok | Brand Team Leader |
Suthida Prasertbodin | JWT Bangkok | Account Executive |
How can we make them part of the experience without spending huge amounts of money on expensive bands?
The Brief : Every beer brands in Thailand holds concerts to engage and entertain their consumers. So how can we hold a concert that engages them like never before?
Heineken created a new concert platform which no one had done before - the integration of a cinematic experience into a concert. Weeks before the event, we handed out the DM consisting of a synopsis of the story. The short films that told the same story through different points of view between a Boxer and a Mafia. The story contains a twist that leads to events that take place at the concert.
Web views reached 260,783 views, causing the Heineken concert participants to exceeded expectations.