| Title | THE MORE WE TAKE, THE LESS WE GET |
| Brand | MALAYSIAN NATURE SOCIETY |
| Product / Service | PUBLIC SERVICE |
| Category | A02. Posters |
| Entrant | DRAFTFCB Kuala Lumpur, MALAYSIA |
| Entrant Company: | DRAFTFCB Kuala Lumpur, MALAYSIA |
| Design/Advertising Agency: | DRAFTFCB Kuala Lumpur, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Lakshmi Mohan | Draftfcb | Executive Creative Director |
| Raymond Ng | Draftfcb | Creative Director/ Copywriter |
| Yoky Christianto | Draftfcb | Art Director |
| Soo Yew Meng | Draftfcb | Art Director |
| Oh Chin Jin | Draftfcb | Senior Copywriter |
| Steven Yong | Draftfcb | Art Director |
| Lawrence Chuah | Draftfcb | Client Servicing Director |
| Jacqueline Li | Draftfcb | Group Account Director |
| Felicia Oh | Draftfcb | Account Director |
| Amos Chan | Draftfcb | Account Director |
We are never impacted by the things we never see. We had to illustrate to the public that our pursuit for progress has left a grieving impact on the environment.
All our actions have an impact on the environment. Some of which we never fully see until it's too late. Our task was to visualise the effects of our actions.
We let nature speak. Using the fragility of a leaf, we illustrated how nature is losing the battle against our pursuit for progress. In the end, we as humans are actually the ones who will suffer from this loss. Because the more we take, the less we get.
Support for this campaign has seen a steady increase of 10% since the launch of the communication.