Title | APPLE BOX |
Brand | LEO BURNETT SYDNEY |
Product / Service | LEO BURNETT SYDNEY |
Category | A06. Self Promotion |
Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
Entrant Company: | LEO BURNETT SYDNEY, AUSTRALIA |
Design/Advertising Agency: | LEO BURNETT SYDNEY, AUSTRALIA |
Name | Company | Position |
---|---|---|
Andy DiLallo | Leo Burnett Sydney | Executive Creative Director |
Jim Walsh | Leo Burnett Sydney | Art Director |
Brad Grey | Leo Burnett Sydney | Copywriter |
James Rogers | Leo Burnett Sydney | Producer |
John-Henry Pajak | Leo Burnett Sydney | Illustrator |
Vlad Malkovich | Artist/Modeller | |
Ed Larossa | Leo Burnett Sydney | Digital Producer |
Kevin Brown | Leo Burnett Sydney | Digital Developer |
Will Parry | Leo Burnett Sydney | Digital Developer |
To communicate to potential clients what we do, what we are and how we do it is difficult considering the proof of this is in so many different media spaces and formats. We needed a way, to not only engage our audience but immerse them in everything we stand for and give them the full Leo Burnett experience.
We’re very proud of our work, and we want to let people know about who we are, what we believe in, what we’ve done, and where we’re going. So we needed to design a communications piece to send to potential clients that embodied everything we are in a visually stunning, interesting and engaging way.
Inspired by Leo Burnett, who in the grip of a great depression, placed a bowl of apples in reception as an act of hospitality in a hungry world. We bought this kind of personal and selfless act to life through a blend of old world, hand made design and crafting with cutting edge technology that communicate the personal touch, and the belief’s in our unique brand of advertising, that tells the full story of Leo Burnett in a visual engaging and hands on way.
We received overwhelmingly positive feedback from each CEO who received the Apple Box with personal calls made to our head of new business. Not only did they express their gratitude for sending them such a beautiful and unique piece, but our Leo i-Pad inside was extremely well received and enabled us to begin an open dialogue with the recipients about working with us in the future.