| Title | FINE PRINT |
| Brand | OSMANIA FINE PRINTERS |
| Product / Service | FINE PRINTERS |
| Category | A04. Stationery |
| Entrant | PUBLICIS AMBIENCE Mumbai, INDIA |
| Entrant Company: | PUBLICIS AMBIENCE Mumbai, INDIA |
| Design/Advertising Agency: | PUBLICIS AMBIENCE Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Ashish Khazanchi | Publicis Communication Pvt. Ltd | Chief Creative Officer |
| Tushar Kadam | Publicis Communication Pvt. Ltd | Executive Creative Director |
| Shahrukh Irani | Publicis Communication Pvt. Ltd | Senior Creative Director |
| Vivek Rao | Publicis Communication Pvt. Ltd | Senior Creative Director |
| Shreedavy Babuji | Publicis Communication Pvt. Ltd | Senior Copywriter |
| Sneha Chavan | Publicis Communication Pvt. Ltd | Senior Visualizer |
| Rajendra Parvatikar | Publicis Communication Pvt. Ltd | Production Manager |
| Shireesh Sabnis | Publicis Communication Pvt. Ltd | Production Manager |
The challenge was to push the boundaries of fine printing even on a simple visiting card.
The objective was to highlight their USP of them being specialists in fine printing.
Instead of graphically representing their forte in fine printing, we thought of simply demonstrating it. All the contact details usually printed on the face of the card, were printed on its thickness instead. This uniquely showcased the fineness and quality of their printing.
The blank business cards generated a lot of curiosity in prospective customers. When they realized they could read the details on the thickness of the card, they were amazed. Business enquiries increased by 45%.