COMING OF AGE DAY CEREMONY

ClientSUNSHINE ENTERPRISE
ProductSHINAGAWA AQUARIUM
EntrantI&S BBDO Tokyo, JAPAN
Type of EntryCorporate or Brand Itendity
CategoryA02. Posters
TitleCOMING OF AGE DAY CEREMONY
Product/ServiceSHINAGAWA AQUARIUM
Entrant Company:I&S BBDO Tokyo, JAPAN
Design/Advertising Agency:I&S BBDO Tokyo, JAPAN

Brief Explanation

To publicize the event and send new year greetings

The Brief

We created the New Year event poster with the carp motif

How the final design was conceived

As this year marked the Aquarium's 20th anniversary, we linked the design with the tumblers which had been distributed to new adults (20-year-olds) at the Coming-of-Age ceremony.

Indication of how successful the outcome was in the market

The number of visitors increased dramatically. The Shinagawa Ward Office has requested us to post it in their office.

Credits

Name Company Position
Shinichi Ikeda I&S BBDO Inc. Executive Creative Director
Sei Sugiyama I&S BBDO Inc. Art Director / Designer / illustrator
Kayoko Yukutake I&S BBDO Inc. Copywriter