DWARF DEPRESSION

TitleDWARF DEPRESSION
BrandLOVING HANDS MINISTRY
Product / ServiceLOVING HANDS MINISTRY
CategoryA06. Self Promotion
EntrantMUDRA COMMUNICATIONS Mumbai, INDIA
Entrant Company:MUDRA COMMUNICATIONS Mumbai, INDIA
Design/Advertising Agency:MUDRA COMMUNICATIONS Mumbai, INDIA

Credits

Name Company Position
Bobby Pawar Mudra Communications CCO
K.B. Vinod Mudra Communications Creative Head
Sailesh Khandeparkar Sailesh Khandeparkar Illustrator
Sailesh Khandeparkar Sailesh Khandeparkar Typographer

Brief Explanation

To people suffering from depression, it can seem overwhelming. Almost as if it is suffocating them or towering over them. These posters, put up in colleges and other hang outs of young adults, use a graphic representation to convey the power of advice and counseling when it comes to dwarfing the problems of depression.

The Brief

Convey to young adults that depression can be combated with the right advice and guidance.

How the final design was conceived

To people suffering from depression, it can seem overwhelming. Almost as if it is suffocating them or towering over them. These posters, put up in colleges and other hang outs of young adults, use a graphic representation to convey the power of advice and counseling when it comes to dwarfing the problems of depression.

Indication of how successful the outcome was in the market

There was a 21% increase the calls for help in a month.