INTERIOR LIGHTS SECTION

ClientKINOKUNIYA BOOK STORES
ProductBOOK STORES
EntrantLEO BURNETT/ARC WORLDWIDE MALAYSIA Kuala Lumpur, MALAYSIA
Type of EntryCorporate or Brand Itendity
CategoryA02. Posters
TitleINTERIOR LIGHTS SECTION
Product/ServiceBOOK STORES
Entrant Company:LEO BURNETT/ARC WORLDWIDE MALAYSIA Kuala Lumpur, MALAYSIA
Design/Advertising Agency:LEO BURNETT/ARC WORLDWIDE MALAYSIA Kuala Lumpur, MALAYSIA

Brief Explanation

Most people look for lighting ideas in light shops not bookshops.

The Brief

To highlight the little known genre of lighting design books in the bookshop.

How the final design was conceived

Lighting is very much a design craft and it was noticed that certain interior lights are so beautifully photographed and designed, they seem to glow within the book. This series of posters takes that observation and artfully expresses how these beautiful lights practically 'emerge' from the very pages of books.

Indication of how successful the outcome was in the market

The posters became designer collectibles in their own right. Interior designers and light shops requested for copies of the posters framing these posters in their offices and homes. They also asked Kinokuniya staff for the specific books that feature these very same lights so that they could refer to them for their work.

Credits

Name Company Position
Ali Mohamed Leo Burnett Advertising/ARC Worldwide Malaysia Chief Creative Officer
Iska Hashim Leo Burnett Advertising/ARC Worldwide Malayisa Creative Director
Zaidi Awang Leo Burnett Advertising/ARC Worldwide Malaysia Creative Group Head
Zaidi Awang Leo Burnett Advertising/ARC Worldwide Malaysia Art Director
Jovian Lee Leo Burnett Advertising/ARC Worldwide Malaysia Copywriter
Zaidi Awang Leo Burnett Advertising/ARC Worldwide Malaysia Designer
CS Chong Leo Burnett Advertising/ARC Worldwide Malaysia Designer
Zaidi Awang Leo Burnett Advertising/ARC Worldwide Malaysia Typographer
CS Chong Leo Burnett Advertising/ARC Worldwide Malaysia Typographer
Peter Cann Untold Images Illustrator