| Title | INTERIOR LIGHTS SECTION |
| Brand | KINOKUNIYA BOOK STORES |
| Product / Service | BOOK STORES |
| Category | A02. Posters |
| Entrant | LEO BURNETT/ARC WORLDWIDE MALAYSIA Kuala Lumpur, MALAYSIA |
| Entrant Company: | LEO BURNETT/ARC WORLDWIDE MALAYSIA Kuala Lumpur, MALAYSIA |
| Design/Advertising Agency: | LEO BURNETT/ARC WORLDWIDE MALAYSIA Kuala Lumpur, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Ali Mohamed | Leo Burnett Advertising/ARC Worldwide Malaysia | Chief Creative Officer |
| Iska Hashim | Leo Burnett Advertising/ARC Worldwide Malayisa | Creative Director |
| Zaidi Awang | Leo Burnett Advertising/ARC Worldwide Malaysia | Creative Group Head |
| Zaidi Awang | Leo Burnett Advertising/ARC Worldwide Malaysia | Art Director |
| Jovian Lee | Leo Burnett Advertising/ARC Worldwide Malaysia | Copywriter |
| Zaidi Awang | Leo Burnett Advertising/ARC Worldwide Malaysia | Designer |
| CS Chong | Leo Burnett Advertising/ARC Worldwide Malaysia | Designer |
| Zaidi Awang | Leo Burnett Advertising/ARC Worldwide Malaysia | Typographer |
| CS Chong | Leo Burnett Advertising/ARC Worldwide Malaysia | Typographer |
| Peter Cann | Untold Images | Illustrator |
Most people look for lighting ideas in light shops not bookshops.
To highlight the little known genre of lighting design books in the bookshop.
Lighting is very much a design craft and it was noticed that certain interior lights are so beautifully photographed and designed, they seem to glow within the book. This series of posters takes that observation and artfully expresses how these beautiful lights practically 'emerge' from the very pages of books.
The posters became designer collectibles in their own right. Interior designers and light shops requested for copies of the posters framing these posters in their offices and homes. They also asked Kinokuniya staff for the specific books that feature these very same lights so that they could refer to them for their work.