Brief Explanation

Instead of investing in expensive retail displays in hundreds of supermarkets, we converted shelves of all shapes and sizes into interactive games. For free.

The Brief

Tasty Treat Corn Flakes contain ‘Brainboosters’, a combination of iron, folic acid, vitamins (B6,B12,C) and antioxidants that improve brain function in growing children. Our task was to effectively promote the nutritional benefits of the product in retail environments.

How the final design was conceived

We wrapped the boxes in 13 different four-sided sleeves, with unique letters on either side. When stacked together in any random order, they formed word puzzles waiting to be solved. Children at the outlets could form words out of the available letters by rearranging the boxes. Every time a box was picked up, a new puzzle was formed. By merely adding to the packaging, we offered shoppers what the product had to offer – mental stimulation.

Indication of how successful the outcome was in the market

The promotional packaging was implemented in retail outlets in 17 cities across India. We launched the packaging with a promotional activity wherein participants could win prizes every day by emailing pictures of the words they formed. In the course of the 14 day promo, over 5800 emails were received. Even after the promotion ended, the interactive shelf continued to be a talking point, attracting small crowds throughout the day.