GANDHIJIFONT- NOW IN HARDCOVER

TitleGANDHIJIFONT- NOW IN HARDCOVER
BrandLEO BURNETT
Product / ServiceGANDHIJIFONT
CategoryA05. Publications
EntrantLEO BURNETT INDIA Mumbai, INDIA
Entrant Company:LEO BURNETT INDIA Mumbai, INDIA
Design/Advertising Agency:LEO BURNETT INDIA Mumbai, INDIA

Credits

Name Company Position
KV Sridhar Leo Burnett National Creative Director
Payal Juthani Leo Burnett Creative Director
Nadine Pereira Leo Burnett Designer
Zainab Karachiwala Leo Burnett Designer
Sachin Kamath Leo Burnett Creative Consultant - Copy
Seema Sood Leo Burnett Director - Events & PR
Ankur Mitra Leo Burnett Account Director
Bhagwan Dagre Leo Burnett Photographer
Manoj Pillai Leo Burnett Director

Brief Explanation

After the successful launch of www.gandhijifont.com, we were looking at various ways in which we could take the font offline, to make it more accessible to the general public of the country. More importantly, we wanted to get the undivided attention of social leaders, businessmen, corporate stalwarts and politicians - people who are decision makers in their own fields and gift them something exclusive. Precisely why we decided to create a hard-copy of Gandhijifont and make it available for public reading, given the fact that India is a book-loving country.

The Brief

To commemorate the 141st birth anniversary of Mahatma Gandhi, we wanted to spread the values of the Mahatma and make it accessible to the urban youth of the country. This was done to prove that the tenets of love, non-violence and peace that he spoke about, made as much sense in today's times as they did six decades ago.

How the final design was conceived

Instead of designing just a simple book, we decided to take it to the next level and make it interactive and fun. Which is why the Gandhijifont book contains everything to attract the readers' attention - from flip art, to rotational devices, to pages-within-pages & much more. We also enclosed a CD containing Gandhijifont in English & Devanagri scripts, the two most popular languages of India, thereby giving people the opportunity to download the font straight on to their computers without the need for an Internet connection.

Indication of how successful the outcome was in the market

The Gandhijifont book was sent out to the stalwarts of society - people who have the power to influence the decisions of their colleagues and employees. What these people did was circulate the book within their companies, families, friends & social circle thereby helping the book to reach out to one and all. With their enthusiasm and patronage, we were able to get even more visitors on www.gandhijifont.com which consequently lead to thousands of more downloads of the font and the Mahatma's famous quotes from the website.