| Title | SPIROGRAPH SCALE |
| Brand | IILM SCHOOL OF DESIGN |
| Product / Service | IILM SCHOOL OF DESIGN |
| Category | A04. Stationery |
| Entrant | LEO BURNETT INDIA New Delhi, INDIA |
| Entrant Company: | LEO BURNETT INDIA New Delhi, INDIA |
| Design/Advertising Agency: | LEO BURNETT INDIA New Delhi, INDIA |
| Name | Company | Position |
|---|---|---|
| K.V.Sridhar | Leo Burnett | National Creative Director |
| Sainath Saraban | Leo Burnett | Executive Creative Director |
| Arijit Gupta | Leo Burnett | Creative Director |
| Abhishek Chaswal | Leo Burnett | Creative Director |
| Rajkumar Girdhar | Leo Burnett | Art Director |
| Rajkumar Girdhar | Leo Burnett | Copywriter |
| Mukul Raut | Leo Burnett | Photographer |
| Tushar Kalra | Leo Burnett | Account Executive |
| Jeet Ram | Model Artician | Production |
Because it was a Business Card for a Design School, the design was critical. We thus approached the card keeping form and function in mind.
Our brief was to create a business card for a Design School.
we created an acrylic business card that in addition to carrying the requisite client information, also doubled up as a scale along with a Spirograph which can be punched out. A business card with tools for their trade. Their business card could thus be used to measure font size, leading and strokes. And to make fascinating design patterns using the Spirograph.
The business card stood out for it's interactivity and generated excellent word-of-mouth. People asked for more than one card so that they could share it with others. Doing so, they were only helping spread the name of our Design School.