Brief Explanation

Challenge: To communicate Hope. Objective: To make corporates and individuals donate to rebuild Japan.

The Brief

Japan was hit with a crisis on 11 March 2011. In order to recover Japan from the loss, corporates and individuals should come forward and contribute to Japan that will make it stand again.

How the final design was conceived

The Hinomaru, Japans national flag formed the inspiration and HOPE became the central idea of communication. 5 different postcards were designed to convey the message and lift Japans Hope.

Indication of how successful the outcome was in the market

Postcards were sent out to clients with an appeal to donate. Clients, further, sent it to their clients, associates and vendors with their corporate logos and message printed on them.