Title | REBUILDING JAPAN |
Brand | UMBRELLA DESIGN |
Product / Service | POSTCARDS FROM JAPAN |
Category | A03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards |
Entrant | UMBRELLA Mumbai, INDIA |
Entrant Company: | UMBRELLA Mumbai, INDIA |
Design/Advertising Agency: | UMBRELLA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Bhupal Ramnathkar | Umbrella Design | Designer |
Deven Sansare | Umbrella Design | Executive Creative Director |
Uttam Sutaar | Umbrella Design | Digital Artist |
Challenge: To communicate Hope. Objective: To make corporates and individuals donate to rebuild Japan.
Japan was hit with a crisis on 11 March 2011. In order to recover Japan from the loss, corporates and individuals should come forward and contribute to Japan that will make it stand again.
The Hinomaru, Japans national flag formed the inspiration and HOPE became the central idea of communication. 5 different postcards were designed to convey the message and lift Japans Hope.
Postcards were sent out to clients with an appeal to donate. Clients, further, sent it to their clients, associates and vendors with their corporate logos and message printed on them.