HAPPY TWEET LABEL

TitleHAPPY TWEET LABEL
BrandSUNTORY HOLDINGS LIMITED
Product / ServiceSUNTORY WHISKY KAKUBIN
CategoryB02. Drinks
Entrant1-10DESIGN Kyoto, JAPAN
Entrant Company:1-10DESIGN Kyoto, JAPAN
Design/Advertising Agency:1-10DESIGN Kyoto, JAPAN

Credits

Name Company Position
Takashi Omori Dentsu Inc. Producer
Yasuharu Sasaki Dentsu Inc. Creative Director
Kazuomi Goto Dentsu Inc. CopyWrighter
Rintaro Shimohama Dentsu Inc. ArtDirector
Seitaro Miyachi Dentsu Inc. Technical Director
Tatsuo Sato Suntory Holdings Limited Client Account Director
Hideo Kato Suntory Holdings Limited Executive Creative Director
Eiichi Akimoto Dentsu Inc. Account Exective
Kei Mikami Dentsu Inc. Account Exective
Junji Oishi 1-10design Inc. Director
Shunsuke Kishi 1-10design Inc. Programmer
Takakuni Matsuishi 1-10design Inc. Programmer
Shogo Matsuda 1-10design Inc. Programmer
Takanobu Fukaya ADBRAIN Inc. Designer
Katsuaki Oishi ADBRAIN Inc. Designer
Shunpei Watanabe ADBRAIN Inc. Designer

Brief Explanation

Make home parties fun.

The Brief

Make home parties fun.

How the final design was conceived

A new package design using Social Network.

Indication of how successful the outcome was in the market

After a public survey, the rate increased 3 percent of the Japanese family's house drinking.