| Title | SPIKES |
| Brand | PARAS PHARMACEUTICALS |
| Product / Service | SET WET HAIR GEL |
| Category | B03. Non-Food |
| Entrant | CONTRACT ADVERTISING INDIA Gurgaon, INDIA |
| Entrant Company: | CONTRACT ADVERTISING INDIA Gurgaon, INDIA |
| Design/Advertising Agency: | CONTRACT ADVERTISING INDIA Gurgaon, INDIA |
| Name | Company | Position |
|---|---|---|
| Gurdev Singh Sidhu | Contract Advertising India Pvt. Ltd. | Art Director |
| Nima Namchu | Contract Advertising India Pvt. Ltd. | Executive Creative Director |
| Ravi Deshpande | Contract Advertising India Pvt. Ltd. | Chief Creative Officer |
| Hemant | Contract Advertising India Pvt. Ltd. | System Operator |
Help SET WET SPIKES styling gel stand apart in the crowd of styling gels.
Innovative packaging design for SET WET SPIKES styling gel
Keeping the benefit and application of the product as the fundamental of design, we came out with a simple, effective and modern packaging, supported by a display unit.
In just 2 weeks, SET WET styling gel became the most asked for styling gel in the markets where the activity was carried out. Along with hair, sales figures rose by 17%.