SLEEP WELL

ClientT.S. PATEX
ProductVENTRY
EntrantTHE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Type of EntryCorporate or Brand Itendity
CategoryA02. Posters
TitleSLEEP WELL
Product/ServiceVENTRY
Entrant Company:THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Design/Advertising Agency:THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND

Brief Explanation

Most people don't remember the brand of the mattress they are sleeping on each night. So, we wanted to grab the attention of potential customers at the moment of their decision making.

The Brief

To create brand awareness for Ventry, beds and accessories.

How the final design was conceived

We created point of sale posters that are made of cloth and cover them on our beds in department stores around Bangkok.

Indication of how successful the outcome was in the market

Our brand awareness increased and our sale went up 34%

Credits

Name Company Position
Keeratie Chaimoungkalo The Leo Burnett Group Thailand Executive Creative Director
Sompat Trisadikun The Leo Burnett Group Thailand Executive Creative Director
Theerapol Koomsorn The Leo Burnett Group Thailand Creative Director
Setthar Wannapassiri The Leo Burnett Group Thailand Copywriter
Vorachai Sooksai The Leo Burnett Group Thailand Art Director
Theerapol Koomsorn The Leo Burnett Group Thailand Art Director
Puripong Limwanatipong The Leo Burnett Group Thailand Art Director
Parinoot Panakul The Leo Burnett Group Thailand Account Supervisor
Visionary Group Co., Ltd. Illustrator
Sompat Trisadikun The Leo Burnett Group Thailand Art Director