| Title | SLEEP WELL |
| Brand | T.S. PATEX |
| Product / Service | VENTRY |
| Category | A02. Posters |
| Entrant | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Entrant Company: | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Design/Advertising Agency: | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Keeratie Chaimoungkalo | The Leo Burnett Group Thailand | Executive Creative Director |
| Sompat Trisadikun | The Leo Burnett Group Thailand | Executive Creative Director |
| Theerapol Koomsorn | The Leo Burnett Group Thailand | Creative Director |
| Setthar Wannapassiri | The Leo Burnett Group Thailand | Copywriter |
| Vorachai Sooksai | The Leo Burnett Group Thailand | Art Director |
| Theerapol Koomsorn | The Leo Burnett Group Thailand | Art Director |
| Puripong Limwanatipong | The Leo Burnett Group Thailand | Art Director |
| Parinoot Panakul | The Leo Burnett Group Thailand | Account Supervisor |
| Visionary Group Co., Ltd. | Illustrator | |
| Sompat Trisadikun | The Leo Burnett Group Thailand | Art Director |
Most people don't remember the brand of the mattress they are sleeping on each night. So, we wanted to grab the attention of potential customers at the moment of their decision making.
To create brand awareness for Ventry, beds and accessories.
We created point of sale posters that are made of cloth and cover them on our beds in department stores around Bangkok.
Our brand awareness increased and our sale went up 34%