| Title | XMAS CARD |
| Brand | TBWA\SANTIAGO MANGADA PUNO |
| Product / Service | TBWA\SANTIAGO MANGADA PUNO |
| Category | A03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards |
| Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Entrant Company: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Design/Advertising Agency: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Melvin Mangada | TBWA\SANTIAGO MANGADA PUNO | Executive Creative Director |
| Joey Tiempo | TBWA\SANTIAGO MANGADA PUNO | Creative Director/Copywriter |
| Marci Reyes | TBWA\SANTIAGO MANGADA PUNO | Executive Creative Director/Copywriter |
| Alfredo Silao | TBWA\SANTIAGO MANGADA PUNO | Art Director |
| John Ed de Vera | TBWA\SANTIAGO MANGADA PUNO | Print Producer |
| Romar Quiroz | TBWA\SANTIAGO MANGADA PUNO | Final Artist |
| Anna Manlapas | Ad Photo | Photographer |
Our clients are busy people. They receive too many cards with traditional greetings and may not even bother to read past the envelopes.
Create a greeting card for TBWA\SMP's clients.
So we put our design on the envelope. An unexpected twist on the regular button-closure envelope makes for an interactive, stand-out card. The recipient need not open it – but if he chooses to, he's in a for a good-natured punchline.
Not one Christmas card was left unopened. Based on the thank-you notes we received over the holidays, all of them were opened, read, closed, opened again and shared with friends.