SLIDING DOOR

TitleSLIDING DOOR
BrandAKQA SHANGHAI
Product / ServiceAKQA SHANGHAI
CategoryA06. Self Promotion
EntrantAKQA Shanghai, CHINA
Entrant Company:AKQA Shanghai, CHINA
Design/Advertising Agency:AKQA Shanghai, CHINA

Credits

Name Company Position
Johan Vakidis AKQA shanghai Executive Creative Director
Momo Shou AKQA shanghai Designer
Johan Vakidis AKQA shanghai Art Director

Brief Explanation

The door is a sliding door made of two large pieces of glass. One of the challenges was to ensure the design maintained esthetics and was visible enough to ensure people's safety. Another challenge we gave ourselves was to create a design that interacted with how the door slides open.

The Brief

Since we are our own client, our own brief was to create a design feature for our agency's main door.

How the final design was conceived

We created a typeface that had to be designed in a modular way. Broke it into pieces just like a puzzle and carefully stuck it on the glass doors aligning every single piece of the puzzle. Once up on the door, we hit the open button and the design matched and aligned perfectly.

Indication of how successful the outcome was in the market

Considering this is the entrance to our agency, we have had only great compliment from staff, partners and clients.