MASHED SAVAGE

ClientVINYL ON VINYL
ProductBINIL EXHIBIT
EntrantLEO BURNETT MANILA Makati City, THE PHILIPPINES
Type of EntryCorporate or Brand Itendity
CategoryA02. Posters
TitleMASHED SAVAGE
Product/ServiceBINIL EXHIBIT
Entrant Company:LEO BURNETT MANILA Makati City, THE PHILIPPINES
Design/Advertising Agency:LEO BURNETT MANILA Makati City, THE PHILIPPINES

Brief Explanation

Draw artists, art connoisseurs and toy collectors to the exhibit.

The Brief

Unknown to many, Filipino artists are among the world’s best toy sculptors and modifiers. Binil is an art exhibit that showcases Filipino artists’ talents in toy customization.

How the final design was conceived

Staying true to vinyl toy customization, raw hand-painted posters of freakish customized toys were made and replicated to announce the event. These were put around the Malugay area – a favorite haunt of artists.

Indication of how successful the outcome was in the market

In its weeklong run, hundreds of guests graced the exhibit – a success by counterculture measure. Among these were celebrities and art enthusiasts. All of the customized toys on exhibit were sold as legitimate art pieces. Even the hand-painted posters were bought as well. Following this success, a second exhibit is currently in the works.

Credits

Name Company Position
Raoul Panes Leo Burnett Manila Executive Creative Director, Copywriter
Alvin Tecson Leo Burnett Manila Creative Director, Copywriter
JP Cuison Leo Burnett Manila Art Director
Marissa Abayari Leo Burnett Manila Print Producer