| Title | MAP MY SUMMER |
| Brand | YOUTUBE |
| Product / Service | |
| Category | A08. Broadcast Design and Graphics & Digital Design |
| Entrant | THE MONKEYS Sydney, AUSTRALIA |
| Entrant Company: | THE MONKEYS Sydney, AUSTRALIA |
| Design/Advertising Agency: | THE MONKEYS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Justin Drape | Three Drunk Monkeys | Executive Creative Director |
| Scott Nowell | Three Drunk Monkeys | Executive Creative Director |
| Leslie Ali | Thee Drunk Monkeys | Creative Director |
| Tim Green | Three Drunk Monkeys | Art Director |
| Kristian Saliba | Three Drunk Monkeys | Art Director |
| Tim Cairns | Three Drunk Monkeys | Copywriter |
| Ben Cooper | Three Drunk Monkeys | Digital Director |
| Fiona Lake | Three Drunk Monkeys | Strategic Planner |
| Erwin Santoso | Three Drunk Monkeys | Designer |
| Chris Halaska | Three Drunk Monkeys | Digital Designer |
| Han Lee | Three Drunk Monkeys | Flash Animator |
| Tom Harrison | Three Drunk Monkeys | Print Producer |
| Dan Beaumont | Three Drunk Monkeys | Group Account Director |
| Suzy Coman | Three Drunk Monkeys | Content Director |
| Kate Behne | Three Drunk monkeys | Content Manager |
Finding a way to increase the amount of Australians sitting in front of a computer at a time of year when no one wants to sit in front of a computer. -We decided to find out what an Australian Summer actually looks like. By inviting the nation to remap Australia, using just their summer experiences.
YouTube wanted to increase Australian content by capturing the spirit of summer in Australia
-Since every upload was geo-located on the map using Google API technology, plot points heavily influenced our design -This theme was carried through our communication. From posters and postcards., to banner ads and most importantly the website. -Anticipating heavy uploads we created a colour coded infographics disply which made viewing easier
-Created the world’s first ‘summer map’ -Videos were uploaded from all over Australia -It stands as a lasting visual archive of Australia’s summer in 2010-11. Not just what we did, but where we did it. Good and bad for the whole world to see -The YouTube Map My Summer experiment was so successful it’s being rolled out around the world in 2012