Brief Explanation

Instead of a greeting card, we create a game with Taiwanese symbols to refresh the vision. We set several gates to address what challenges that advertising agencies will need to solve: Budget, Urgent, Format and Impossible. Client will to realize: IDEA: Your best weapon is Bates’ brain.

The Brief

Bates Taiwan creates great creativities, all of our clients are aware of this. But now to show our strength among all competitive advertising agencies? We share our blessing and impressed the clients by a little present in the greeting season. Our clients shared their impressiveness with friends and aware: “Everyone in Bates is brilliant, and willing to take challenges”, and promote our image.

How the final design was conceived

Rhapsody of the fusion by modern and reminiscence from the 50th to 80th. Use your brain to solve the challenges. Based on the combat game, we re-create the brains of each team member with different expertise and models, which make each combat slightly different by each character you choose.

Indication of how successful the outcome was in the market

100% of our clients are impressed of our greeting card, 98% of them think this is a exquisite and with local spirit. 60% of our clients think this is very interesting and inspired them to plan a digital campaign in the future.