HEAVEN AND HELL

Bronze Spike
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TitleHEAVEN AND HELL
BrandSAMSONITE
Product / ServiceSUITCASE
CategoryA07. Point of Sale
EntrantJWT SHANGHAI, CHINA
Entrant Company:JWT SHANGHAI, CHINA
Design/Advertising Agency:JWT SHANGHAI, CHINA

Credits

Name Company Position
SheungYan Lo/Yang Yeo/Elvis Chau JWT Shanghai Executive Creative Director
Hattie Cheng/Rojana Chuasakul JWT Shanghai Creative Director
Rojana Chuasakul/Haoxi Lv/Danny Li/Surachai Puthikulangkura JWT Shanghai Art Director
Marc Wang JWT Shanghai Copywriter
Tom Doctoroff/Sophia Ng/Lily Zheng/Michelle Xiao/Maggie Zhou JWT Shanghai Client Service
Joseph Yu/Lulu Zhang/Isaac Xu JWT Shanghai Print Production
Illusion - Production House
Surachai Puthikulangkura / Supachai U-Rairat Illusion Illustrator
Anotai Panmongkol / Somsak Pairew - Producer

Brief Explanation

The challenge of the design is to find fresh and impactful image in illustrating the full power of this idea.

The Brief

To produce visual communication for The Samsonite Cosmolite suitcase. The selling point is it's ultra-durability.

How the final design was conceived

Much illustration style has been tried out in full scale in search of the right expression. Oil painting, stained- glass painting and eventually we settled this 3D rendered sculpture style. Every detail of angel, every expression of devil are being drawn and crafted in full detail.