Title | STRAYS NEED LOVING TOO |
Brand | SPCA |
Product / Service | ADOPTION |
Category | A02. Posters |
Entrant | NAGA DDB MALAYSIA Selangor, MALAYSIA |
Entrant Company: | NAGA DDB MALAYSIA Selangor, MALAYSIA |
Design/Advertising Agency: | NAGA DDB MALAYSIA Selangor, MALAYSIA |
Name | Company | Position |
---|---|---|
Ted Lim | Naga DDB Malaysia | Executive Creative Director |
Ted Lim | Naga DDB Malaysia | Copywriter |
Wong Shu Kor | Naga DDB Malaysia | Art Director |
Wong Shu Kor | Naga DDB Malaysia | Designer |
Jesse | Untold Images | Photographer |
Chia Fook On | Untold Images | Retoucher |
Jacinta Johnson | SPCA | PR & Marketing Officer |
Most people prefer to keep exotic cats and dogs. Many pariah cats and dogs end up as strays or at the SPCA as a result. We wanted to get people to consider adopting stray animals as pets.
Get people to consider adopting stray animals as pets.
A rational appeal wouldn't work, so we decided to take an emotional approach. We communicated the message that strays need loving too by cleverly placing two cats together to form a heart shape.
We had no figures at the time of award submission as the work appeared around the same time.