Brief Explanation

The logo had to show that we're a creative agency and also illustrate the meaning of our agency name.

The Brief

To design the logo and brand identity for our ad agency.

How the final design was conceived

As an ad agency, we see ourselves as agents of change. We want our work to influence our audience. We want what we do to alter hearts, minds and decisions. And that is the very definition of 'catalyst' in chemistry. Which is why we turned to the periodic table of elements to create our brand identity. We also recognize that every one in Catalyst is an integral element to our success. And the name cards while reflecting our individuality still stay coherent to the overall agency brand.

Indication of how successful the outcome was in the market

Our name cards have surpassed being informative. The periodic table numbers always intrigue and inevitably lead to a discussion on the design intent and purpose.