LOVE BLOSSOMS HERE

TitleLOVE BLOSSOMS HERE
BrandMARVEL GROUP OF COMPANIES / MOTHER'S PRIDE
Product / ServiceEDUCATION
CategoryA06. Self Promotion
EntrantOUT OF THE BOX New Delhi, INDIA
Entrant Company:OUT OF THE BOX New Delhi, INDIA
Design/Advertising Agency:OUT OF THE BOX New Delhi, INDIA

Credits

Name Company Position
Viral Pandya Out of the Box Chief Creative Officer
Sabu Paul Out of the Box Creative Director
Guneet Pandya Out of the Box Creative Director
Sabu Paul Out of the Box Writer
Viral Pandya Out of the Box Writer
Guneet Pandya Out of the Box Writer
Viral Pandya Out of the Box Art Director
Ajay yadav Out of the Box Typographer
Guneet Pandya Out of the Box Art Director
Bombay Duck Designs Illustrator

Brief Explanation

The communication had to be endearing, and appeal to young parents while also highlighting the many activities children take part in.

The Brief

Mother’s Pride, the most loved preschool in India, has love as its core value. In end 2010, the brand launched the tagline ‘Love Blossoms Here’. The client wanted a poster campaign that highlights the many activities children take part in at Mother’s Pride, which no other preschool has.

How the final design was conceived

For the posters, we created illustrations of flowers in bloom, which on closer inspection turn out to be children dancing, playing, taking part in festivals, etc. The idea fitted beautifully with the tagline ‘Love Blossoms Here’.

Indication of how successful the outcome was in the market

The poster campaign helped the brand immensely in establishing its exclusivity among pre-schools. It also became a memorable ideal visual identity for the brand. The campaign also got into One Show Design, 2011.