Brief Explanation

This new communication platform is a visual interpretation of the excitement to battle in a "virtual colosseum" and also connect with others through a very unique, entertaining experience. The challenge was to design a football game that can be played by any Twitter user in the world. Not only can you play against your friends, but also celebrities like Lady Gaga and Christiano Ronaldo. But the immense number of followers makes them formidable opponents. We designed the game so that the more followers an opponent player has on Twitter, the stronger they become.

The Brief

In pursue of advancing their market strategy in this digital age, our client shared with us this campaign to raise the awareness of their sports skincare product by engaging with our main target audience(Japanese in their teens to thirties) through digital media, with the theme based on sports performance. We thought Twitter would be a great platform to catch the attention of our audience who want to connect with friends and favourite celebrities whenever they get the chance. By designing a new communication platform which anyone can experience without borders, we widened our engagement with our target audience.

How the final design was conceived

We made the game very easy to play to have limitless numbers of people enjoy it. You just select a Twitter user as your opponent and make your shot. The number of times you hit the space bar within the given time limit determines the strength of your shot. We gave our best effort in developing the exhilaration of actually controlling the game through its interactive interface(hitting the space bar key). Also, tweets of the "opponent's name", "result of the game", "shot power", and "shot name" have been designed to become keywords for the game to go viral.

Indication of how successful the outcome was in the market

Tweets of the experience with the game such as "My space bar key is wearing out!", "It's the current craze at my company!", "Kaka is so strong!", "Lady Gaga completely kicked my ass…", "How's such a strong shot possible?!", "I got a Phoenix Shot!" are posted endlessly, and have made "SHOOTTER" a huge success. The creative team behind the game has been interviewed by various mass media and every time it gets picked up in a article, "SHOOTTER" gains more users. This has raised the awareness of the product, and sales continue to soar.