THE 1,000 WORD NAME CARDS

TitleTHE 1,000 WORD NAME CARDS
BrandTOMMY MORRIS PHOTOGRAPHER
Product / ServiceNAME CARD
CategoryA04. Stationery
EntrantMcCANN WORLDGROUP SINGAPORE, SINGAPORE
Entrant Company:McCANN WORLDGROUP SINGAPORE, SINGAPORE
Design/Advertising Agency:McCANN WORLDGROUP SINGAPORE, SINGAPORE

Credits

Name Company Position
Farrokh Madon McCann Erickson Singapore Executive Creative Director
Kristofer Richardson McCann Erickson Singapore Copywriter
Michael Qwah McCann Erickson SIngapore Art Director
Tommy Morris Tomy Morris Photography Photographer

Brief Explanation

A picture is worth a thousand words. So instead of printing the contact details on paper name card, we printed them on a slide. Using real slide casings and actual photographs shot by Tommy, we created a variety of business cards that were handed out to prospective clients at agency meet-and-greets. The cards served as a functional leave behind and a simple reminder of the high quality work Tommy had done.

The Brief

Create a memorable way for Tommy Morris to introduce himself to ad agencies.

How the final design was conceived

A picture is worth a thousand words. So instead of printing the contact details on paper name card, we printed them on a slide. Using real slide casings and actual photographs shot by Tommy, we created a variety of business cards that were handed out to prospective clients at agency meet-and-greets. The cards served as a functional leave behind and a simple reminder of the high quality work Tommy had done.

Indication of how successful the outcome was in the market

Tommy Morris generated high top-of-mind awareness for his work. Compared to 2009, campaigns commissioned with him in 2010 witnessed a huge spike. Which means that Tommy has a lot of great new photos to put into his Slide Name Cards for 2011.