Brief Explanation

Our aim was a greeting card that literally lights up the face of the recipient. When the envelope is opened and the card is taken out, the windows on it light up.

The Brief

Create a greeting card that allows the recipient to experience the brand. For business-to-business use, the greeting card was intended to express the corporation's gratitude and continued patronage in a warm and heartfelt manner.

How the final design was conceived

It was designed to communicate a message from a company that has been building communities for over 100 years that they will continue to light up the lives of many people.

Indication of how successful the outcome was in the market

The card was sent to business clients and received a big reaction. Some returned the card with a message on it, which helped motivate the people who worked for the company.