| Title | JAPAN ADVERTISING AGENCIES ASSOCIATION |
| Brand | JAPAN ADVERTISING AGENCIES ASSOCIATION |
| Product / Service | JAPAN ADVERTISING AGENCIES ASSOCIATION |
| Category | A02. Posters |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Design/Advertising Agency: | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yoshinaka Ono | DENTSU INC. | Art Director |
| Kosuke Takeshige | DENTSU INC. | Copywriter |
| Hideya Kuramoto | DENTSU TEC INC. | Designer |
| Naoko Nishitani | Illustrator | |
| Naoyuki Takata | DENTSU INC. | Creative Director |
| Kazuo Tanno | DENTSU INC. | Creative Director |
| Yasufumi Nozawa | DENTSU ON DEMAND GRAPHICS INC. | Printing Director |
| Yoshiaki Takahara | DENTSU ON DEMAND GRAPHICS INC. | Retoucher |
| Natsuki Morita | DENTSU ON DEMAND GRAPHICS INC. | Retoucher |
Through “advertising advertising,” re-communicate to consumers the power and effectiveness of advertising and refocus attention on the advertising industry.
To stop the decline in advertising expenditure in Japan, and to revitalize the advertising industry.
Through very expressive illustrations, conveyed the word-of-mouth effect of advertising that occurs from the moment of seeing an ad through to purchasing the product. Through presenting a narrative in each of the illustrations, highlighted the social effect of advertising linking people together.
Became topical, not just among consumers but also in the business world, shown many times in newspapers, magazines and posters. Inquiries to JAAA regarding advertising increased compared with the previous year.