| Title | GRANDEUR 4D TEST-DRIVE |
| Brand | HYUNDAI MOTORS |
| Product / Service | GRANDEUR HG |
| Category | A02. Computer Graphics/Visual Effects |
| Entrant | INNOCEAN WORLDWIDE Seoul, KOREA |
| Entrant Company: | INNOCEAN WORLDWIDE Seoul, KOREA |
| Advertising Agency: | INNOCEAN WORLDWIDE Seoul, KOREA |
| Production Company: | MOG INTERACTIVE Seoul, KOREA |
| Name | Position |
|---|---|
| None | Chief Creative Officer |
| None | Executive Creative Director |
| None | Creative Director |
| None | Copywriter |
| None | Art Director |
| None | Agency Producer |
| Jung Suk Han | Account Supervisor |
| Yoon Soo Lee | Advertiser's Supervisor |
| Jong Jin Park | Producer |
| Young Man Kang | Director |
| Jung Hwan Kim/Choong Shik Nam/Bong Hwan Lim/Hyun Kyu Park/Hyun Tai Joo | Account Manager |
| None | Planner |
| Just Cause Inc. | Special Effects/Computer Graphics |
| Brian Garbellini | Director Of Photography |
We came up with a simple idea of when drivers see and feel the car for the first time. A Test-Drive. And we wanted our targets to experience a special test-drive moment in an unexpected situation before the launch of the all new Grandeur. We went to the movies to give unexpected consumers a totally surprising experience in 4D. To make this idea possible we combined 4D technology and a virtual test drive experience and came up with a World’s First 4D Cinema Advertising. We also organized a real test drive event linked with a 4D test drive. At the end of the film a beautiful car designer hands out her business card embedded with a QR-code and an access code. Scanning this QR-Code with your iphone lead you to the mobile site, where you could apply for a 48 hour private test drive event. Selected winners received a brand new Grandeur right at their door steps for 48 hours, all free of charge.