| Title | LUCKY DOG |
| Brand | NZ LOTTERIES COMMISSION |
| Product / Service | POWERBALL LOTTO |
| Category | A05. Direction |
| Entrant | THE SWEET SHOP Auckland, NEW ZEALAND |
| Entrant Company: | THE SWEET SHOP Auckland, NEW ZEALAND |
| Advertising Agency: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Production Company: | THE SWEET SHOP Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Toby Talbot | Executive Creative Director |
| Regan Grafton | Creative Director |
| Natalie Knight | Copywriter |
| Gavin Siakimotu | Art Director |
| Judy Thompson (Executive Producer)/Tania Jeram | Agency Producer |
| Sharlene George (Global Executive Producer)/Claire Kelly | Producer |
| Steve Ayson | Director |
| Jack Hutchings | Editor |
| Liquid Studios/Auckland | Sound Studio |
| Animal Logic/Sydney | Post Production |
| Guy Treadgold | Production Designer |
| Geoffrey Simpson | Director Of Photography |
| The Butchery/Melbourne | EditingCompany |
You’d be lying if you said you’ve never dreamed of the day you held a winning lotto ticket in your hands. The new campaign for Lotto is a touching story of sailor Russell and his loyal dog Wilson who discover on the My Lotto site that their regular Powerball ticket is the big one! Now all they need to do is get home, however fate has other plans. Combining strong storytelling, a sprinkling of exotic locations and a brilliant performance by “Wilson” this is an epic tale of incredible loyalty at its best. The campaign launches with the full two and a half minute spot and breaks down into subsequent shorter versions. Meanwhile the Powerball campaign continues the winning story with six spots showing you how things turned out after that. the cinematic spot features a soundtrack sung by Australian legend Nick Cave. This is the first time Nick has allowed his unique voice to be used on a commercial.