FAIR STORY

Bronze Spike

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ClientFAIRTRADE
ProductFAIRTRADE
EntrantTHE SWEET SHOP Auckland, NEW ZEALAND
Type of EntryCraft: TV
CategoryA01. Animation
TitleFAIR STORY
Product/ServiceFAIRTRADE
Entrant Company:THE SWEET SHOP Auckland, NEW ZEALAND
Advertising Agency:GENERATION ALLIANCE Sydney, AUSTRALIA
Production Company:THE SWEET SHOP Auckland, NEW ZEALAND

Brief Explanation

What’s different about this latest 90 sec film is that it’s not just an ad. We have stepped outside traditional linear advertising to create a story concept for Fairtrade that straddles film, TV and online interactivity.

Credits

Name Position
Nick Morgan Executive Creative Director
Jacqueline Morony Creative Director
David Faulks (Managing Director) Copywriter
Kate Aitken Agency Producer
Sharlene George (Global Executive Producer)/Andrew Levene Producer
Jeff Wood Director
John Mayes Editor
Human Worldwide/Uk Sound Studio
Mpc/London Post Production
Tom Wales Production Designer
Marshall Street Editors/London EditingCompany
Paul Prince (Chief Executive Officer) Other Credits