SEE THE PERSON

Gold Spike

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TitleSEE THE PERSON
ClientSCOPE
Product/ServiceSCOPE
CategoryA06. Best Use of Music
EntrantLEO BURNETT Melbourne, AUSTRALIA
Entrant Company:LEO BURNETT Melbourne, AUSTRALIA
Advertising Agency:LEO BURNETT Melbourne, AUSTRALIA
Production Company:THE POUND Melbourne, AUSTRALIA

Brief Explanation

When people meet somebody with a disability, that’s often all they see. Scope wanted Australians to see the person and their abilities instead. We found an amazing band that were already living proof of our message. We developed a campaign to share them, and Scope’s message with the country. We did this by taking the approach of a music promoter, and launching a single. Every single needs a film clip so we shot one with a well-know music video director. The idea behind the clip was to concealed the band members for the first half of the video, forcing the viewer to appreciate the talents of the musicians before they could judge them. It aired on every major music channel.

Credits

Name Position
Jason Williams Executive Creative Director
Jason Williams Creative Director
Andrew Woodhead And Elle Bullen Copywriter
James Orr Art Director
Mandy Clems Agency Producer
Tov Belling Director
Chris Reynolds Editor
Active Motion Post Production
Jonathan Burnside (Eastern Bloc) Music
Sally Cunningham Account Manager
Ben Cliffe Planner
Rudely Interrupted (Performers) Other Credits