FAVOURABLE LIE

TitleFAVOURABLE LIE
BrandDIAGEO AUSTRALIA
Product / ServiceBUNDABERG RUM
CategoryA03. Production Design
EntrantLEO BURNETT SYDNEY, AUSTRALIA
Entrant Company:LEO BURNETT SYDNEY, AUSTRALIA
Advertising Agency:LEO BURNETT SYDNEY, AUSTRALIA
Production Company:THE DIRECTORS BUREAU Hollywood, USA

Credits

Name Position
Andy Dilallo Executive Creative Director
Tim Green Creative Director
Rob Kleckner/Dan Oliva Copywriter
Dan Oliva/Rob Kleckner Art Director
Adrian Shapiro Agency Producer
Peter Bosilkovski/Kirsty Reynolds Account Supervisor
Matt Bruhn Advertiser's Supervisor
Gustav Geldenhuys Producer
Mike Maguire Director
Stewart Reeves Editor
Song Zu Sound Studio
Simon Kane @ Song Zu Sound Design/Arrangement
Animal Logic Post Production
Dmitri Golovko @dg Music House Music
Sam Mcgown Account Manager
Warwick Heathwood Planner
The Editors EditingCompany
N/A Production Manager
Production Design: Alexis Ross/Nuke: Jess Burnheim/Nike/Shoot Supervisor: Guido Wolter Other Credits

Brief Explanation

This campaign introduces the founders of Bundaberg Rum, a group of sugar millers from the 1880s. They had the ingenious idea to turn a molasses surplus into rum. Now they inspire other ingenious solutions to serious problems.