Title | SPOTLIGHT |
Brand | AUSTRALIAN BUREAU OF STATISTICS |
Product / Service | CENSUS |
Category | A02. Computer Graphics/Visual Effects |
Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
Entrant Company: | LEO BURNETT SYDNEY, AUSTRALIA |
Production Company: | LEO BURNETT SYDNEY, AUSTRALIA |
Name | Position |
---|---|
Andy Dilallo | Executive Creative Director |
Kieran Ots | Creative Director |
Kieran Ots/Misha Mcdonald | Copywriter |
Kieran Ots/Sharon Edmondston | Art Director |
Lester Martinez/Jennifer Borres | Agency Producer |
Paul Everson | Account Supervisor |
Michelle Howe | Advertiser's Supervisor |
Kieran Ots | Director |
Libby Weston-Webb/Neil Duncan | Account Manager |
Ben Taylor (Digital). Warwick Heathwood | Planner |
Dave Mugford/Eddy Milfort/John-Henry Pajak/Janifer Wong | Production Designer |
Developers: Keong Seet/William Parry/Kevin Brown/Jason Kitson | Other Credits |
On the night of Tuesday, August 9, Australia is having a Census. For some people the Census might feel like an obligation, but the data collected becomes an important snapshot of Australia and helps guide decisions and planning that ultimately affects all of us. Instead of just talking about the Census, we grabbed our audience's attention by shifting the focus back to them. To do this, we created Spotlight. Spotlight lets you explore an animated visualisation of Census data, personalised for each user. We took some of the data from the last Census, and showed this from the individual's perspective - who you are, where you live, where you're from - to show the part we all play in the Census, and to make it feel less like an obligation, and more like a worthwhile action we can all be part of. Once you’ve finished, the site builds you a sharable infographic, customised by some of your basic information. Within just a week of launch, Spotlight had been visited by more than 40,000 unique users, with the site gaining more than 2,000 "likes", and almost 10,000 people creating their own personalised infographic - all without the support of paid media.