NO EXPERT

Short List
TitleNO EXPERT
BrandPANASONIC
Product / ServiceLUMIX G2 CAMERA
CategoryA05. Direction
EntrantPRODIGY Sydney, AUSTRALIA
Entrant Company:PRODIGY Sydney, AUSTRALIA
Advertising Agency:THE CAMPAIGN PALACE Sydney, AUSTRALIA
Production Company:PRODIGY Sydney, AUSTRALIA

Credits

Name Position
Cameron Hoelter Creative Director
Nic Buckingham Copywriter
Hywell James Art Director
Katrina Maw Agency Producer
Melissa Gill Account Supervisor
Luke Copeland Producer
Tim Bullock Director
Adam Wills Editor
Nylon Sound Studio
Frame Set/Match Post Production
Ali Gordon Account Manager
Germain Mcmicking Director Of Photography

Brief Explanation

Panasonic has invited you in to see our photographer who is presenting a slideshow of his work. Various critiques and 'arty' looking people who are watching on in awe of his impressive photos. Members of the audience start asking detailed and technical questions about his photos to which he looks increasingly unable to answer/confused. The gallery/critic types look on in as much confusion as our photographer. The hook of the ad is "you don't have to be a professional photographer to take great photos".