HALF CUT

Bronze Spike

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ClientORIGIN ENERGY
ProductORIGIN ENERGY
EntrantFINCH SYDNEY, AUSTRALIA
Type of EntryCraft: TV
CategoryA05. Direction
TitleHALF CUT
Product/ServiceORIGIN ENERGY
Entrant Company:FINCH SYDNEY, AUSTRALIA
Advertising Agency:DDB Melbourne, AUSTRALIA
Production Company:FINCH SYDNEY, AUSTRALIA

Brief Explanation

Energy's a serious topic in Australia right now. The Government is talking about a carbon tax, bills are on the way up and just about everybody's looking for ways to save money and the planet. In other words, it's an interesting time to launch an energy company into the nation's biggest and most competitive market, New South Wales. We tapped into the truth that Australians were already changing their behaviour to save energy and gave it a humorous twist. they proved that switching to Origin could achieve your goal with minimum impact on your life....or, indeed, your looks.

Credits

Name Position
Grant Rutherford Executive Creative Director
Rod Vallis Copywriter
Peter Jacobson Art Director
Carol Sinclair Agency Producer
Edward Pontifex Producer
Nick Ball Director
The Butchery Editor
Laurie Fish Lighting
Jo Ford Production Designer
Geoff Hall Cinematographer
Geoff Hall Director Of Photography
Pete Sciberas EditingCompany