Title | HALF CUT |
Brand | ORIGIN ENERGY |
Product / Service | ORIGIN ENERGY |
Category | A05. Direction |
Entrant | FINCH SYDNEY, AUSTRALIA |
Entrant Company: | FINCH SYDNEY, AUSTRALIA |
Advertising Agency: | DDB Melbourne, AUSTRALIA |
Production Company: | FINCH SYDNEY, AUSTRALIA |
Name | Position |
---|---|
Grant Rutherford | Executive Creative Director |
Rod Vallis | Copywriter |
Peter Jacobson | Art Director |
Carol Sinclair | Agency Producer |
Edward Pontifex | Producer |
Nick Ball | Director |
The Butchery | Editor |
Laurie Fish | Lighting |
Jo Ford | Production Designer |
Geoff Hall | Cinematographer |
Geoff Hall | Director Of Photography |
Pete Sciberas | EditingCompany |
Energy's a serious topic in Australia right now. The Government is talking about a carbon tax, bills are on the way up and just about everybody's looking for ways to save money and the planet. In other words, it's an interesting time to launch an energy company into the nation's biggest and most competitive market, New South Wales. We tapped into the truth that Australians were already changing their behaviour to save energy and gave it a humorous twist. they proved that switching to Origin could achieve your goal with minimum impact on your life....or, indeed, your looks.