| Title | DECONSTRUCT |
| Brand | TOYOTA |
| Product / Service | COROLLA |
| Category | A03. Production Design |
| Entrant | FINCH SYDNEY, AUSTRALIA |
| Entrant Company: | FINCH SYDNEY, AUSTRALIA |
| Advertising Agency: | PUBLICIS MOJO Sydney, AUSTRALIA |
| Production Company: | FINCH SYDNEY, AUSTRALIA |
| Name | Position |
|---|---|
| Craig Davis | Creative Director |
| Dave Gibson | Art Director |
| Penny Brown | Agency Producer |
| Julianne Shelton | Producer |
| Christopher Riggert | Director |
| Bernard Garry | Editor |
| Song Zu | Sound Studio |
| Alex Mills/Simon Kane/Abigail Fie | Sound Design/Arrangement |
| Fin Design And Effects | Post Production |
| Matt Toll/Paul Shakeshaft | Cameraman |
| Shaun Conway | Lighting |
| Michael Philips | Production Designer |
| Fin Design/Effects | Special Effects/Computer Graphics |
| Ross Emery | Director Of Photography |
| The Editors | EditingCompany |
In this spot we see a concept car being carefully dismantled to reveal a sportier new Toyota Corolla underneath. It’s a metaphor to show that in thinking about where to take Corolla, Toyota has drawn upon the very spirit of progression that informs the creation of their own concept car.