| Title | ANTI OUTDOOR PHOBIA |
| Brand | BOSCH HOME APPLIANCE |
| Product / Service | L-CONTROL WASHING MACHINE |
| Category | A01. Animation |
| Entrant | INTERONE CHINA Beijing, CHINA |
| Entrant Company: | INTERONE CHINA Beijing, CHINA |
| Advertising Agency: | INTERONE CHINA Beijing, CHINA |
| Production Company: | WEAREFLINK Hamburg, GERMANY |
| Name | Position |
|---|---|
| Georg Warga | Executive Creative Director |
| Kathrin Guethoff | Creative Director |
| Kane Guan/Michael Chen; Brandon Burns | Copywriter |
| Meng Jia | Art Director |
| Catherine Zhu | Account Supervisor |
This campaign features original designed and animated characters, who are each part of short stories that ironically paint the world of outdoor evil and dangerous – which it is for those who have to fear all sorts of dirt, water & snow. With a focus on promoting the outdoor professional washer-dryer, the initiative uses a mixture of animation and humor to create awareness for the first product capable of washing and drying waterproof Gore-Tex and down clothing in the China Mainland Market.